Free food? Yes please.
When the kind folk at Tribe offered me the chance to test one of their snack packs, I bit their hand off.
And looked forward to biting into the samples – a range of natural foods designed specifically for runners.
But my acceptance came with a warning. I don’t do advertorials. My review would be honest – no sugar coating (like their snacks), just my genuine opinion.
So here it is. What I really think.
The packaging is awesome. It is plastered in so many inspirational quotes, mantras (“anything is possible”) and anecdotes I was feeling extra motivated before I’d even tasted anything. Details of the founders’ 1,000-mile run through Eastern Europe – an experience that led to the creation of Tribe – was a nice touch.
It gives you an energy boost that lasts. I ate the Tumba Trail Mix during a fell run in the French Alps and I felt like I was flying for hours. It certainly didn’t lead to a sugar crash in the same way my brother’s famous jelly baby and white chocolate “trail mix” does.
All of the food tastes ultra natural and wholesome and good for you. This is clearly important to Tribe. “No sulphites, no refined sugars, no GM. Nothing you can’t see.” is printed on every packet.
It is different and unusual. I don’t think I’d ever heard of white mulberries before the pack arrived in the post – and I’d certainly never tried them. I found them sweet, delicious and more-ish. A discovery of a new favourite perhaps?
There is a cool ethos and sense of community behind the company. Social runs and yoga events have been organised in London and there is an honourable focus on charitable fundraising. It certainly isn’t an evil, money-grabbing, profit-obsessed corporation by the looks of it.
The pack sizes are possibly a little small. I don’t know whether they could really fill a hole when hunger strikes big time.
I’m no foodie and a lot of the Tribe stuff seems geared to nutrition geeks rather than average Joes like me.
All in all, I was impressed. I liked the vibe of the company, the packaging was inspirational and the food tasted good. Will I be back for more? Probably, as I certainly enjoyed giving Tribe a try.